1) It got people saying "What is that?" and "Dude! They're here!" for people who don't know ATHF and those who do.
2) The tools were located in non-standard arenas, making people take notice. Although the Cartoon Network claim the tools have been in place for 2-3 weeks, most people never made a big issue out of it.
3) The most asinine and paranoid reaction since the WTO "riots" in Seattle made the marketing effort headline news, and also getting a great ignorant quote from Boston Assistant Attorney General John Grossman: “It’s clear the intent was to get attention by causing fear and unrest that there was a bomb in that location.” (MSN)
Yes, John, this strikes fear into me:
Credit: Bill Chuck
A Lite-Brite stuck on a wall. Please. For all that is good in this country, stop with the paranoid reaction and suck it up and admit that is what happened. Of course, his pride may make him take this to the bitter end, which will result in a public loss. It's a PR disaster for the city.
I think this is a creative and funny way to promote ATHF. Just because you didn't get the joke, John, doesn't mean it's evil or geared toward terror. There are worse things out there than a Lite-Brite.
On the corporate responsibility side, Cartoon Network should have made sure proper codes were followed. Most cities don't exactly let you put advertisements anywhere. But that doesn't permit Boston police/AAG to arrest people and make outlandish claims:
“The appearance of this device and its location are crucial,” Grossman said. “This device looks like a bomb.” (MSN)
Wow. Looks like we may have a diamond factory on our hands.
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