A block of cheese. A funny commercial. Or just copying a look straight out of the local Costco or Best Buy or Staples. That's how creativity can happen, or not happen.
A block of cheese? How? If you are stuck creatively, take some odd, non-related item (like a block of cheese) and try to utilize that in your ideas. The cheese will hopefully springboard your ideas elsewhere, along thought tangents you never thought of before. A simple odd piece will help get around that wall you've placed in your creative mind.
A funny commercial can also help change your message or influence a creative aspect. Like the Taco Bell Carrrrrne Asada commercial, what if TB went off that joke and used penguins or turtles?
If you decide to copy something that's already done by someone else, that's not exactly creative. How you implement it might be, though. Sometimes time crunches and limited resources make it unlikely to be unique and original, so borrowing from something else might be the best alternative.
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