"There's a mystical bond between a man and his machine." (Transformers)

Creative block? What are ways around it? I ordered a couple of books from Amazon.com to help. Reading blogs of other creative people? Surf YouTube?

I tend to stay away from straight jacking someone's idea or creative element. Sometimes you just have to. Although I would rather spend a few days trying to think of an alternative.

To come up with a truly creative element, I think we have to widen our creative perspective. For lack of better term, our "sphere of acceptability." That means come up with ideas you know are too expensive, too technical, too offensive, too cheesy, etc.

Creative ideas that are lasting and have a "WOW" effect fall in this category. Apple "1984", Honda "Cog", Pets.com "Puppet" are examples of this. Of course, everything you produce can't be up to this standard. But it's where you start.