I picked this little ditty up from Brand Autopsy's site. I'm not here to condone leaking information, but upon reading it, the report doesn't really shed any new light on Wal-Mart's brand positioning.
1) They are known for cheap (inexpensive) items.
2) The corporate buying power of Wal-Mart (WM) can make or break a product, small chains, mom & pop stores.
3) Wal-Mart patrons are stereotypically not a middle/upper middle class. What the true demographic of a WM shopper is, I don't know. I don't shop there, in fact, I've only been in WM 3 times- Star Wars triolgy (VHS) and Hot Wheels ($.75).
After seeing this report, is it any doubt WM doesn't lead any category listed? I even doubt the evaluation of the so-called leading companies named.Best Buy
Every company the report is gauging beats WM in quality, presentation, and knowledgeable sales staff.
I call this the "service environment." Best Buy has a lot of equipment, and the sales staff is there to help you decide on the equipment. Sidebar: I usually know better what I'm about to purchase then them. Additionally, the Internet is usually cheaper and you can get the exact product you want.
Walgreens is the corner drugstore. WM is the corner MEGA-Store. Around here, not only is Walgreens easier to find, you can actually park and get in and out in less than 15 minutes. All in all, the report (hopefully WM didn't have to pay for it) is a huge "Captain Obvious!" If the boardroom didn't know this already, than WM is lost as far as Sam Walton's intention.
It stimulated questions that all businesses should ask themselves. Or anyone who performs a service.
1) What is your core competency?
2) Are you trying to do too much?
3) Why are you trying to become a market leader?
4) Do we evaluate and create "Captain Obvious" reports because WE aren't on the pulse?
5) Is there a problem with having someone else be better than you?
1) They are known for cheap (inexpensive) items.
2) The corporate buying power of Wal-Mart (WM) can make or break a product, small chains, mom & pop stores.
3) Wal-Mart patrons are stereotypically not a middle/upper middle class. What the true demographic of a WM shopper is, I don't know. I don't shop there, in fact, I've only been in WM 3 times- Star Wars triolgy (VHS) and Hot Wheels ($.75).
After seeing this report, is it any doubt WM doesn't lead any category listed? I even doubt the evaluation of the so-called leading companies named.
Every company the report is gauging beats WM in quality, presentation, and knowledgeable sales staff.
I call this the "service environment." Best Buy has a lot of equipment, and the sales staff is there to help you decide on the equipment. Sidebar: I usually know better what I'm about to purchase then them. Additionally, the Internet is usually cheaper and you can get the exact product you want.
Walgreens is the corner drugstore. WM is the corner MEGA-Store. Around here, not only is Walgreens easier to find, you can actually park and get in and out in less than 15 minutes. All in all, the report (hopefully WM didn't have to pay for it) is a huge "Captain Obvious!" If the boardroom didn't know this already, than WM is lost as far as Sam Walton's intention.
It stimulated questions that all businesses should ask themselves. Or anyone who performs a service.
1) What is your core competency?
2) Are you trying to do too much?
3) Why are you trying to become a market leader?
4) Do we evaluate and create "Captain Obvious" reports because WE aren't on the pulse?
5) Is there a problem with having someone else be better than you?
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