Guy Kawasaki had a great post on becoming better Twitterers. Or is it Twittees? Anyway, he has some great points about becoming a broader-read (more influence) Twit. A few of them resonate with me and something that I had been trying to word for a while.
Interact with the big Twitters. It's okay. Don't be intimidated that you know nothing about them other than what you read. Or that they have a gazillion followers. Interacting with a wider, outside-your-comfort-zone, audience may just bring more to yours.
Become a subject matter expert (SME). SMEs are sought-upon for advice. And in the absence of SMEs, people will listen to whoever has the most time on their hands. Just because someone has 1000 Twitters a day does not make them George Stephanopoulos. SMEs will have a dedicated relationship with followers because they will be passionate about the subject matter. In the book Jurassic Park, a character asks how the main character could remain so calm. The answer: Because he had thought about that moment his whole life. What have you been waiting for? What drives you to that "moment"? Twitter that.
And to help gain more influence over your audience, be respectful of their decision to follow you. Send direct Twitters to people when subject matter is not currently relevant. Otherwise followers will get turned off to the updates on BMs- "Size, frequency, color!" -Fletcher Reed, Liar Liar. In the information age, we can get TMI PDQ.
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