Somebody's fired.

Over at Brand New, which I stumbled through Core77's blog, I came across the post about Pepsi's new branding. Not that I'm against change, it just has to be good change. Pepsi has pulled a "New Coke". And if Pepsi claims they had a deadline to make, let it be known- a great branding, or rebranding, knows no time. When a great mark is created, it could be done in 5 minutes on the back of a napkin, or 4 months, 3 firms, and 2 regime changes later. A great mark is almost a corporate unicorn.

And a reader jab (look at the larger version to get it all):