Or just April Fool's: UK Prank.
Since it's the beginning of the new year, lots of people are falling into the old trap of creating resolutions. And the 3-Day Walk is capitalizing on it. Sign up now to train for September's 3-day walk to help support finding the cure for breast cancer.
And no, I'm not being sarcastic. I think it's a great change in marketing strategy. This is the first year I've heard the advertisements.
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