Guy Kawasaki had a great post on becoming better Twitterers. Or is it Twittees? Anyway, he has some great points about becoming a broader-read (more influence) Twit. A few of them resonate with me and something that I had been trying to word for a while.
Interact with the big Twitters. It's okay. Don't be intimidated that you know nothing about them other than what you read. Or that they have a gazillion followers. Interacting with a wider, outside-your-comfort-zone, audience may just bring more to yours.
Become a subject matter expert (SME). SMEs are sought-upon for advice. And in the absence of SMEs, people will listen to whoever has the most time on their hands. Just because someone has 1000 Twitters a day does not make them George Stephanopoulos. SMEs will have a dedicated relationship with followers because they will be passionate about the subject matter. In the book Jurassic Park, a character asks how the main character could remain so calm. The answer: Because he had thought about that moment his whole life. What have you been waiting for? What drives you to that "moment"? Twitter that.
And to help gain more influence over your audience, be respectful of their decision to follow you. Send direct Twitters to people when subject matter is not currently relevant. Otherwise followers will get turned off to the updates on BMs- "Size, frequency, color!" -Fletcher Reed, Liar Liar. In the information age, we can get TMI PDQ.
Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts
Monday, November 10, 2008
Thursday, September 13, 2007
"Life moves pretty fast." (Ferris Bueller)
MinistryCOM Church Communications Conference - Day 1
Terry Storch was the opening speaker and he presented the dilemma facing churches today in communicating with today's culture and technology. It was pretty awesome, considering he was able to articulate what I've been thinking about for a few weeks. The internet has changed everything. And the new "version" of the internet is all about personal interaction.
He main 5 points (his presentation was version 30 - 6:30 Starbucks):
1. Churches performed one-way communication (church 1.0). In today's culture, the guy who has a myspace page for his band (that plays in bars) goes to your church. He invites people to your church, but doesn't exactly project your church values. Church 1.0 is all about service times. If you want to learn about Jesus, come when WE do it. People want to participate. Church 2.0 focus on creating experiences anytime. “Anytime” content doesn't have to be the Sunday morning word.
2. Walls. Churches so focused on buildings- if it doesn't happen in the building, it isn't church.
3. Omnipresent Church – if church is about a building, do we put God in a box? At MinistryCOM, 500 attendees representing 300 churches, approx. 1 million influenced, who influence their friends.
4. Re-Imagine Outreach (borrowed from Tom Peters) What does outreach look like? Churches still doing outreaches and missions the same way. With the internet the outreaches should be different. Should be “inreach” through facebook, Church 1.0 = physically “out”. Virtual relationship then move to physically relationship.
5. Church 1.0 = The Power of 1. Everyone invites 1 person. The problem is that is it's addition. Attrition rate is greater than addition in many churches. Time for leaders to get out of mindset of addition and multiplication. One person can invite EVERYBODY if content is delivered the way users want it. It's about the name of Jesus, not the one on the side of the building.
There are the highlights of Terry's presentation. And he made a comment about wearing white shoes after Labor Day.
Terry Storch was the opening speaker and he presented the dilemma facing churches today in communicating with today's culture and technology. It was pretty awesome, considering he was able to articulate what I've been thinking about for a few weeks. The internet has changed everything. And the new "version" of the internet is all about personal interaction.
He main 5 points (his presentation was version 30 - 6:30 Starbucks):
1. Churches performed one-way communication (church 1.0). In today's culture, the guy who has a myspace page for his band (that plays in bars) goes to your church. He invites people to your church, but doesn't exactly project your church values. Church 1.0 is all about service times. If you want to learn about Jesus, come when WE do it. People want to participate. Church 2.0 focus on creating experiences anytime. “Anytime” content doesn't have to be the Sunday morning word.
2. Walls. Churches so focused on buildings- if it doesn't happen in the building, it isn't church.
3. Omnipresent Church – if church is about a building, do we put God in a box? At MinistryCOM, 500 attendees representing 300 churches, approx. 1 million influenced, who influence their friends.
4. Re-Imagine Outreach (borrowed from Tom Peters) What does outreach look like? Churches still doing outreaches and missions the same way. With the internet the outreaches should be different. Should be “inreach” through facebook, Church 1.0 = physically “out”. Virtual relationship then move to physically relationship.
5. Church 1.0 = The Power of 1. Everyone invites 1 person. The problem is that is it's addition. Attrition rate is greater than addition in many churches. Time for leaders to get out of mindset of addition and multiplication. One person can invite EVERYBODY if content is delivered the way users want it. It's about the name of Jesus, not the one on the side of the building.
There are the highlights of Terry's presentation. And he made a comment about wearing white shoes after Labor Day.
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