Monday, May 14, 2007

"Show him the watch. Go on, show him. It's a Rolex." (DH)

4) Each team has a different communication mix.

This one to me is fairly obvious. Think about Team A. Been around for a while, people are comfortable with who they work with, the interaction is fluid. Anyone who doesn't share the team vision has departed the team, or has made peace with just doing their part.

Team B comes along. New group of people. New interaction with others. Some people in Team A move to help Team B grow, which can be a problem for those entrenched in the Team A environment. The internal communication mix suddenly becomes diverse in Team B, and adds a new mix with Team B to Team A.

If the Teams are located in different areas, like church campuses, then Team B may use different communications techniques to the Team and its audience. Urban downtown location is busy, busy, busy, so e-mail, street posters, handouts and noisy cell phone calls may be the most effective tools. In Rural farmland, a home phone call for 45 minutes, a letter, and a house visit may be effective tools. Each tool requires different content, delivery, and lead time to effectively present the Team goals.

The quicker a communication mix is understood and adapted to, the quicker Team B can perform. No dropped projects, miscommunication of main points, and everyone stays on the same road.

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