Wednesday, June 27, 2007

"But of course you are." (Connery James Bond)

Presenting the same, or similar, material can be monotonous to the reciever. Equally so for the presenter, or the content provider. What determines the level of "staleness" of content? In television, a half-hour show format is 21-24 minutes of content broken into 3 segments (usually). Content comes in 7 or 8 minute chunks, and continously changes. The delivery medium is the same, although that is changing some with the growth of Internet delivery and Tivo.

So what's my point? When content gets stale, it has to be refreshed. But when and how? Usually things are stale long before it is noticed, and repackaging content only goes so far.

How can we present content that creates a "Wow!", yet is sustainable through the lifecycle of delivery systems. What type of "preservatives" can we add as content providers to maintain freshness?

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