Saturday, November 10, 2007

What if Google ran an Airline?

Here's a random question: What would an airline company owned and operated by Google look like? What would they offer? What would Google Air provide that would create a better and more attractive airline service than everyone else? Hmmmmm...

1. Flight times are shorter (faster) and flights are 99.9% on time (okay, 89.9%). Google knows that time is important. That's why its search engine is quick. Flights will be quick and on time as well. In the odd flights that are not on time, flights are refreshed- turn around and start again from the origin.

2. No flight would be overbooked. In fact, there would be plenty of room to load standby passengers. If a flight is 85% full, the plane is upgraded to a larger version (737 to a 757 or 767) to ensure a less than 85% bandwidth capacity.

3. Passengers are encouraged to bring their own snacks, and also to bring some to share with everyone. We're all in this flight together, so let's be social and exchange ideas, recipes, and stories.

4. When searching for a flight, the most direct route will be in the top 3 results. However, by entering into the Google "Top Flight" program, less-populated flights can be positioned at the top of the search page, highlighted of course.

5. Google Air will offer 3 passenger classes: First Class (15% of seats), Business Class (70% of seats), and Free Class (15% of seats).

6. First Class prices will be determined by the average market value of service. Business Class prices will be determined by the cost of the flight divided by the number of passengers booked on the flight. Free Class prices are, obviously, free. In true Google spirit, you may be offered a free upgrade to First or Business Class. Also in true Google spirit, your flight service may be suspended at any time, up to and including taxi and takeoff.

7. Flyers are expected to bring laptops and other portable electronic devices. There will be no in-flight entertainment. You bring it with yourself already.

8. Absolutely no other carry-on bags other than a backpack/briefcase/attache size bag. The size needed to hold everything mentioned in #7. Boarding and disembarking need to happen as quickly as possible to free up bandwidth. Google Air and its customers simply do not have the time to wait for you, Mr. 'I'm-on-vacation-for-three-weeks-and-I-packed-everything-in-my-backpack-and-carry-
on-which-doesn't-fit-overhead'.

9. All phones do NOT need to be turned off. In fact, it is encouraged to email air@google.com to propose quicker and/or safer (less turbulent) routes.

10. All Google Air transactions are handled online. There will be no ticketing agents or boarding pass desks. Print your receipt, come to the airport, go directly to the gate.

11. Astute readers will wonder "How does my luggage get to where I'm going if there's no boarding desk?" To streamline processes (lower expenses), and to respect passenger's privacy (no Homeland Security searches), all luggage should be shipped to your hotel via UPS, FedEx, USPS, DHL, or carrier of your choice.

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