Wednesday, November 19, 2008

"Going green..." (Twister)

PC Magazine is going digital. PC Mag is like Consumer Reports, only for geeks. Any business manager in charge of tech purchases should be reading PC Mag for reference. A quick read of the Ziff-Davis company reveals a lot of buying and selling, constant corporate upheaval in the changing environment of print publications.

TV vs. Internet is nothing compared to Print vs. Internet. Not only is news accessible quicker using the Internet, but you control the influences. Local news is the weak point for Internet news, not readily accessible through searches or a publications web site.

Print has had many years to brace and prepare for the Internet, since both formats share the same content- words. It's so simple to copy and paste from a word processor application to an html editor and host a page (people do it all day with blogs). Copy and pasting video, however, is not easy. Nor was the ability to see the videos because of constantly changing formats, codecs, and Internet speed. I remember downloading IE 5.5 over dial-up; it took 9 hours, I downloaded overnight. Downloading or even watching streaming video was slow and poor quality. Only the last 4 or 5 years has video become integral within the web, and only within the last two years has it skyrocketed.

I didn't mean to ramble on with this, it just begs the question: What's next?

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