Great logos don't just happen. A great logo is like an overnight success. The backroom activities, the silent arguing, and the long, dedicated hours to the craft finally get noticed. And popularity ensues. And on reading the interview, the industry term would be "mark" and not logo.
The company responsible for the mark, Mode, made some good comments about their process. And although the mark was created "quickly," it still took two weeks.
From Logo Design Love blog:
Steven Heller: How many iterations did you go through before deciding on this “O”? Was it your first idea?
Sol Sender: We actually presented seven or eight options in the first round, and the one that was ultimately chosen was among these. In terms of our internal process, though, I believe the logo — as we now know it — came out of a second round of design explorations. At any rate, it happened quite quickly, all things considered. The entire undertaking took less than two weeks.
Read the full interview here in the New York Times.
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