Strategy. Strategery. Forward thinking. Long-term planning.
In corporate America, these terms are important to create a long lasting, and profitable, business. Studying business in America you will come across the traditional viewpoint that businesses in America have traditionally been short-sighted. That's the excuse why foreign companies have been able to come in and take over markets. Google the meaning of the "long tail" and you'll understand.
However, I was thinking today that the Church might have a dual mode when dealing with short-term and long-term positioning; or strategy. It must establish practices that can keep the organization sound- meaning adapt to growth, change directions when needed, all the while not losing the big picture.
The flip side is that the Church needs to remain culturally relevant in delivering content. Which is to say, keep up with the times. No easy task considering nothing "new" has been written regarding God & Jesus (that is readily accepted by the majority of theology scholars. But let's not open that box).
So what does a church do? Re-invent itself every 5-10 years? Hire a pastor with a goatee, or whatever fashionable look is in? Capitalize on new technology and abandon the "old school" way of doing church?
Or does it keep a majority of systems in place, only updating the area viewed by the public? Meaning services, children's ministry, worship, etc.
Today's information wave is faster than ever, and that is something that has to be included in today's strategy. What worked before won't work again with the same result. What's the strategy?
No comments:
Post a Comment