Yes, I love those new MSN commercials. You know, the ones that end with:
No one wants to look dumb! (Okay, so I added the exclamation point)
My favorite (of the two I've seen) is the First Date, with the voiceover announcer mentioning such small-talk discussion topics as sub-prime interest rates or the origin of the word "sassafrass."
Related; will this campaign result in higher MSN.com brand awareness. No. "Hey Bob, Google 'no one wants to look dumb' video. They're hilarious!"
Maybe Google should do a spoof: "Don't call your customers dumb!"
Game. Set. Match.