For a while now it's been generally accepted Hollywood is out of new ideas, or seems to be content leveraging recycled ideas. Over and over. Like plastic parsley (for those that remember Alaska Air commercials).
It's reaching throughout the industry as well. Case in point:
Along with the plethora of identity crisis packaging:
I can see the point if there are multiple versions- widescreen, fullscreen, director's cut, anniversary edition, unrated, or a re-release. But a new movie? C'mon.